Course Description
In the digital marketing world, the buyer
persona is also known as customer avatar. It is a semi-fictional
character that represents your ideal customer.
It is based on real consumer research and insights. It does not come from board rooms or brainstorming on whiteboards alone.
But from going into the market and asking the right questions.
In this course we would learn:
What questions you should ask?
What notes should you take?
What is the final checklist you need to see before you have the persona nailed down?
How some of the leading businesses have nailed their own buyer persona?
What you can learn from buyer personas of other businesses?
How can you profile and segment your personas?
How can you craft your pitch that will appeal to the exact persona you are targeting?
How to dissect the anatomy of a perfect pitch that keeps the persona at the center of it?
Full detailsIt is based on real consumer research and insights. It does not come from board rooms or brainstorming on whiteboards alone.
But from going into the market and asking the right questions.
In this course we would learn:
What questions you should ask?
What notes should you take?
What is the final checklist you need to see before you have the persona nailed down?
How some of the leading businesses have nailed their own buyer persona?
What you can learn from buyer personas of other businesses?
How can you profile and segment your personas?
How can you craft your pitch that will appeal to the exact persona you are targeting?
How to dissect the anatomy of a perfect pitch that keeps the persona at the center of it?
What are the requirements?
- Basics of web search, Minimal exposure to digital world and marketing
What am I going to get from this course?
- Over 9 lectures and 1 hour of content!
- Dissect buyer persona for your offering
- Nail down the keywords for their offering in digital space
- Probe their existing set of users for insights
- Carve out a positioning strategy based on what appeals to their buyer persona
- Craft a compelling pitch for their offer through a nifty pitch skeleton technique
What is the target audience?
- Entrepreneurs who want high growth results by gaining insights into buyer persona
- Budding entrepreneurs who are willing to launch their own offering into the market
- Students willing to catapult into the digital hemisphere and raise their employ-ability quotient
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